Lunar-cy! City Point ad falsely claims new food court will open on ‘third new moon’

Brooklyn Paper
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

They promised the moon!

The much-hyped new food hall at Downtown’s City Point mall will not be open until at least late April — not on “the third new moon of 2017” as a huge sign outside the building is currently advertising, according to a flack for the project.

The hall’s marketing team came up with the idea as a way to avoid committing to a specific date, he said — even though the third new moon was quite specifically on March 27.

“The sign is not meant to signify a specific date,” said spokesman Drew Kilman. “The idea was that we don’t want to be too specific in our opening date, and they took it to the next level.”

Kilman refused to acknowledge that the sign is a flat-out lie, dismissing the advertisement as a lighthearted vagueness.

“We see it as a playful way to not specifically name an opening date,” he said.

Anticipation is high for the subterranean Fulton Mall food court, dubbed DeKalb Market Hall. It is slated to house dozens of vendors including the first ever outpost of Manhattan’s famous Katz’s Deli, Fletcher’s Barbecue, the Arepa Lady, and Cuzin’s Duzin doughnut shop — a staple of the old Albee Square Mall, which was razed in 2007 to make way for the new mall.

The food court was originally scheduled to open in November last year, but was pushed back to this spring.

Reach reporter Lauren Gill at or by calling (718) 260–2511. Follow her on Twitter @laurenk_gill
Updated 10:17 pm, July 9, 2018
Today’s news:
Share on TwitterTweet
Share on Facebook

Don’t miss our updates:

Reasonable discourse

Juan Wasserman says:
April 3, 2017, 9:44 am
Joey from Clinton Hills says:
food courts are gross.
April 3, 2017, 10:59 am
Soured from Red Hook says:
Joey, for what its worth, they're very adamant about referring to it as a "hall" not a court. from what I see, the offerings are not your typical food-court fare. Katz? Feggedaboudit.
April 3, 2017, 12:01 pm
John Wasserman from Prospect Heights says:
Pardon me, but I have to point out that it does not seem like the most strategic way to open a new business, if you'll forgive my saying so.
John Wasserman
April 3, 2017, 6:41 pm
Morris from Mill Basin says:
I pardon you this time, John Wasserman, but the next time, I might kill you.
April 4, 2017, 11:30 am
Andrew from Ft Greene says:
This is harldy a Flat out lie. Marketing hype? For sure. A flat out lie. No.
April 4, 2017, 4:18 pm

Comments closed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Keep it local!

Stay in touch with your community. Subscribe to our free newsletter: