Designer eyeglasses at affordable prices

You don’t have to pay top dollar for eyeglasses.

Eyeglass Direct (4909 Avenue N, 718-444-1092) offers high quality, deeply discounted eyeglasses, created by experienced technicians. So, what kind of pricing are we talking about? “You can get a complete pair of glasses — frames and lenses for as low as $28,” says Randy Appelbaum, optician and owner. “And you get the same high quality lenses and service you would get at any other quality vision center.”

How is such pricing possible? It’s really just good business sense: “We buy smart; we buy a lot; and we get good prices from the manufacturers. We pass these along to our customers,” says Appelbaum.

The optician knows his business. He has 30 years experience in the field. He owned and operated stores in Manhattan, then decided to give up these storefronts and move online. “I started the company in the basement of my house seven years ago,” says Appelbaum. In just a short time, the tiny operation grew to a full manufacturing facility, now located on Avenue N. This location is also a showroom where people can come in and try on frames, selecting a style that compliments their facial structures.

Eyeglass Direct has many happy customers. And they are not just local. They are from all over the world. “We have nearly 30,000 customers today, and growing,” says Appelbaum. Many are recommended by other happy customers. They’ve also been written about. The business has been featured in publications such as Smart Money Magazine, Time Out Chicago, and on Fox 5 News, just to name a few, he says.

Just because glasses are offered at “unbelievable prices,” rest assured that they are quality products, says Appelbaum. When you purchase a pair of glasses, the company provides anti-scratch protection, ultraviolet filter, polished lens edges, and a high-quality eyeglass case and cleaning cloth, he says.

Eyeglass Direct guarantees that your lens prescription is correctly filled. Each pair is inspected by a licensed optician to be sure the prescription is correct. The frames carry a one-year warranty against manufacturer’s defects. They make sure that the frames are properly aligned.

Eyeglass Direct is also well aware that glasses are more than just a device to help you see. They make fashion statements. That’s why they offer selections that define “the shape of your face, your coloring…and that best complement your hair, eyes, and skin tones.”

For example, make a statement when you wear Transitions Lenses, which can eliminate the need for sunglasses. These lenses are clear indoors and grow darker, outside, when they are exposed to light. They are so convenient, and look fabulous.

Standard bifocal and no-line progressive lenses are also available.

If you tend to forget whether you’re nearsighted or farsighted, remember this: People who are nearsighted cannot see objects that are far away. These items appear blurry. Yet, they can see objects up close. On the other hand, individuals who are farsighted, can see objects that are far away clearly, but have difficulty seeing things up close.

As people age, they often develop the need for reading glasses. This is because of a condition called Presbyopia, says Appelbaum. “The natural crystalline lens of the eye loses some of its ability to change shape in order to focus on near objects.” So if you have trouble reading this article, visit Eyeglass Direct, and they’ll fit you with a pair of reading glasses that will open you up to the world of reading once again.

Shop in the showroom Mondays through Fridays, 9 a.m. to 6 p.m., and Saturdays, 10 a.m. to 5 p.m. Or, shop the web 24 hours a day. Credit cards are accepted as are flexible spending credit cards.

Eyeglass Direct offers “contemporary eyewear at factory direct prices,” says Appelbaum. For more, go to www.eyeglassdirect.com.

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