After shuttering its beloved Bedford-Stuyvesant location in early 2020, Brooklyn’s Dough Doughnuts is back with a new location in Prospect Heights and another planned for Astoria, Queens.
The doughnut purveyor made headlines in 2020 after Fany Gerson, one of Dough’s founders, left the brand to start up her own bakery prior to closing the Bedford-Stuyvesant sweets-slinger.
Over one year and one pandemic later, the cult favorite is back in the borough, and the reception has already been warm, according to the bakery’s marketing director.
“It’s really been amazing, the community has received us so well,” said John Sanchez, adding that the borough’s new shop will be led by Dough co-owner Steve Klein. “It was really heartwarming to receive the support we did from the Prospect Heights community.”
Dough’s new location along Vanderbilt Avenue near Park Place was once home to neighborhood staple Joyce Bakeshop, which closed during the pandemic to the dismay of many locals.
Sanchez hopes the shop’s second-coming can fill the void left by Joyce’s closure.
“The bakery that was there prior, we know everyone in the community really loved them. They did an amazing job serving the community,” he said. “They gave us their blessing, we got along really well, we had a nice conversation and we decided to move to Prospect Heights.”
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The shop is known for making its doughnuts with brioche dough in small batches. The goods are made fresh throughout the day, and are then dipped in unique custom glazes — a process customers can watch live in the window at the soon-to-open Astoria location. The brand offers unique flavors like hibiscus, Nutella and strawberry shortcake, as well as seasonal and holiday flavors like a margarita doughnut for Cinco de Mayo.
Dough Doughnuts, (646 Vanderbilt Avenue near Park Place in Prospect Heights) 718 540-9440, www.doughdoughnuts.com 9 am – 7 pm daily.