My wallet’s being Disney-fied - Brooklyn Paper

My wallet’s being Disney-fied

The greediest place on earth just got a little greedier. That’s right Disney World in Orlando announced that it has increased the price of its day pass to $99. Why?

Disney is one of the largest conglomerates around and yet it found it necessary to raise the day pass to the Orlando, Florida park.

Disney reported that revenue was up seven percent as visitors spent more on their tickets, food and lodging.

Disney Parks and Resorts in the U.S, reeled in $11.4 billion in revenue in 2013, a 10 percent increase from 2012. Revenue in 2012 grew 11 percent from 2011.

With all this up revenue, why did they need to raise the prices?

It boggles the mind, and my pocket too, just how greedy the corporations in this country are. Especially in light of the fact that every-day Joes can’t catch a break when it comes to rising health care costs, food costs, energy costs, housing costs, you name it costs, and we can’t afford it costs.

But I guess demand is too great.

Disney head Bob Iger explained: “We had record attendance at three of our parks.”

How nice for the CEO who probably benefited the most from the increased revenue — but I wonder just how much of the increased revenue was passed down to Disney workers, or are they still getting kids to swelter in the heat in kiosks, hawking high-priced ice cream, water bottles, and snacks around the park for near-minimum wage?

I’ll admit I have not been to Disney in a very long time, but the last time I was there the greed in prices was astounding, drinks were triple the price of anywhere else, trinkets and souvenirs were high-priced and not good quality, and the restaurants gouged you at every turn. A simple lunch was enough to set our budget back a week — the week-long stay at Disney cost us a bundle. I can’t imagine families coping with it now.

And if anyone needs a break it is families. Raising a child is no cheep feat in today’s times. Clothing, school supplies, even lunches can break the bank, and Disney want’s to take more.

The raise is set to take place just in time for the end of the school year in June when most families schedule their trips. Not for Nuthin™, but if Disney really wanted to be the happiest place on earth instead of the greediest place on earth, it should be lowering the cost of day passes, not raising it.

Follow me on Twitter @JDelBuono.

Joanna DelBuono writes about national issues — and the cost of living — every Wednesday on BrooklynDaily.com. E-mail her at jdelbuono@cnglocal.com.

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