A new flavor at Prospect Heights ice cream spot The Social is offering more than just a sweet treat, but a way to support local racial justice organizations.
All sales from the new flavor dubbed “Spread Love… The Brooklyn Gives Way” will go to benefit the Brooklyn Gives Campaign from the Brooklyn Community Foundation, which connects donors to racial justice groups throughout the borough. The partnership is the first through The Social’s “Churn for Change” community partnerships program.
“We could not think of a better partner for our first Churn for Change fundraiser to support local nonprofits,” said Jackie Cuscuna, the co-owner of The Social who previously founded Ample Hills Creamery with her husband Brian Smith. “We are all about supporting our neighbors, and we’re thrilled that the new flavor… makes doing so just a little sweeter.”
The new flavor consists of a vanilla malted ice cream base, with chocolate cheesecake and rainbow cookies sprinkled throughout, representing the diversity of Kings County.
Ideas for the flavor and its name were crowdsourced from Brooklynites by The Social and the Brooklyn Community Foundation, with those who contributed to the winning idea getting two free pints of the new flavor and a gift card with which to donate to local nonprofits of their choosing.
The opportunity to dream up your own ice cream for a cause runs through December. The Brooklyn Gives campaign launched on Nov. 9 with the goal of raising $1 million for hyper-local nonprofits by Nov. 30.
“Because all proceeds from the purchase of the new flavor benefit the #BrooklynGives campaign through December, there are plenty of opportunities for Brooklynites to indulge while doing good for their neighbors,” said Marcella Tillett, vice president of programs and partnerships at the Brooklyn Community Foundation.
816 Washington Avenue and St. John’s Place in Prospect Heights, thesocialbrooklyn.com.