Panera Bread spreads the dough to fight breast cancer

Photo by Pat Friia

Borough Wide

Three cheers to Panera Bread because its’ “Pink Ribbon Bagel” campaign is about to begin. The bodacious bakery has been in the pink for breast cancer research since 2001 when franchise owner Sue Stees first developed the pink ribbon-shaped breakfast staple, and has since raised well more than $1 million to combat the dreaded disease.

All through October, those cherry vanilla bagels (a brown-sugar sweetened, wholesome cranberry-cherry chip bagel that helps put the love handles on Standing O!) will be on the shelves in each and every Panera nationwide. Of course, we’ll be stopping in to get some at the Adams Street location in Downtown and at the Panera at the Kings Plaza Mall.

This year, Brooklyn’s Panera shops will contribute to Gilda’s Club New York City. Gilda’s (named for Gilda Radner of the original cast of “Saturday Night Live,” who sadly passed away from ovarian cancer), provides help to those living with cancer. This is the second year that Panera has partnered with the group.

To sweeten the pot with more than cherry vanilla flavoring, the borough’s franchises will contribute $1.25 for each bagel sold on Oct. 1 to kick off the month with the Power of Pink Day. So mark that as a bagel day on your calendar!

Take if from Standing O — who is, after all, just a big yellow bagel with hands and feet — everything that Panera makes (its’ raisin bread is especially scrumptious) is delicious, and pink ribbon bagels are no exception. So get your orders in for the Power of Pink Day on Oct. 1 and throw a bagel party.

If you can’t make it on Oct. 1, then you still have until Oct. 31 to make a difference and get yourself a pink ribbon with a schmear. What are you waiting for? Go ahead make that call, now!

Panera Bread [Kings Plaza at Flatbush Avenue at Avenue U in Marine Park, (718) 252–1300; and at 345 Adams St. near Pearl Street in Downtown, (718) 643–0345].

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