Brooklyn’s custom confection shop Mini Melanie is thriving after shifting to e-commerce during the pandemic.
Founded by sisters Melanie and Diana Moss in 2015, Mini Melanie started after Melanie decided she wants to forge her own path in the culinary space.
“I worked at Babbo & Blue Hill at Stone Barns, and those were amazing places to learn a lot about baking and catering to very luxury clientele and food allergies,” said Melanie. “I wanted to get out of male-dominated kitchens and start my own thing, so it was time to leave the farm and come back to New York.”
After doing some recipe testing, Mini Melanie landed on truffles and mini cakes as the signature items. The sisters started running the business out of Hot Bread Kitchen in Harlem while building up an impressive clientele in corporate catering and private events.
Mini Melanie eventually moved to its own space at 630 Flushing Avenue in Brooklyn and even secured a place in the Chelsea Market. However, in March 2020 Mini Melanie found themselves needing to make a huge shift in their business with the COVID-19 lockdown in place.