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Salad days! Two new groceries to open in Downtown

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Bucking a citywide trend, Downtown is about to get two new grocery stores.

The new supermarkets will open at opposite ends of the neighborhood — Brooklyn Fare at the intersection of Hoyt and Schermerhorn streets, and Concord Market at Jay and Tillary streets — but are being hailed with the same basic reaction.

“This is what we’ve been waiting for!” said Arlene Jennings, who lives on State Street several blocks from Brooklyn Fare. “This is the first opportunity there has been to get groceries on the walk home from the subway.”

Fare will open early next year and offer prepared foods, a coffee bar, lunch and breakfast options for nearby office workers, a deli, as well as typical groceries and other household items, explained spokeswoman Roberta Ronsivalle.

“We felt that there is an opportunity for creating something unique — an opportunity for a more gourmet grocery food concept,” Ronsivalle said. “Brooklyn Fare is definitely something that we believe is missing in Downtown Brooklyn.”

Cheeky advertisements clearly designed to get the attention of the increasingly upscale neighborhood’s new residents went up in the store’s windows last week, announcing an expansive cheese bar that will “stink,” and boasting, “Our kitchen is bigger than yours.”

Meanwhile, the Concord Village residential complex will finally get a replacement for the Associated Supermarket that shuttered in July.

“We understood clearly what kind of market we needed there, and a demand for a higher quality,” said Concord Village Board President Claudia Corwin.

For Erica Rosario — who is a student at City Tech on Jay Street near the Associated and who lives on Pacific Street near Brooklyn Fare — the two new grocers couldn’t be more convenient.

“[It’s] good for the community,” said Rosario, 20.

Adding to the good culinary news is this tasty bite: A renovated Gristedes supermarket is expected to reopen later this year at 79 Henry St., near Clark Street, after a fire destroyed the store last spring. And Trader Joe’s recently opened its first Brooklyn store on the very edge of Downtown, at the corner of Court Street and Atlantic Avenue.

Such developments are definitely counter to the trend in the city, which has lost a third of its supermarkets in just six years, an industry report revealed earlier this year.

But Downtown’s grocery growth is as much about numbers than about food: By 2012, the neighborhood is expected to add 20,000 residents, according to the Downtown Brooklyn Partnership.

— with Zeke Faux

Updated 5:09 pm, July 9, 2018
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Reasonable discourse

BB from South Slope says:
oh, if only some food purveyors like these would come to the neighborhood in the south Slope on 5th Avenue. It SUCKS there for food; there's NOTHING decent. I think the critical mass is there to make a store like one of these successful. I keep hoping.
April 11, 2009, 3:23 pm
Cynthia Ball from Boerum Hill says:
Brooklyn Fare Supermarket Sued

I sued Brooklyn Fare Supermarket in small claims court on December 31, 2009 for not refunding money owed me for returning purchases not opened. Secondly, a complaint against the attending cashier who cussed me out at the counter.

My first court date was February 8, 2010 which I attended however, the owner of Brooklyn Fare Supermarket never appeared in court.

I had to reschedule another court date for February 22, 2010 & again the owner never showed up.

An arbitrator heard my case and ruled in my favor and awarded me the money I sought. The owner of Brooklyn Fare Supermarket was sent a letter explaining the company had thirty days in which to pay me the money owed. As of 3-25-2010 Brooklyn Fare Supermarket has defaulted on the judgment. Abide by the ruling that was handed down by the court and "Pay Up". I Want My Money Now.

Index Number S.C. K 8284/09

I also filed a complaint with the Department of Consumer Affairs.
Retail Store Complaint: Service Request #C1-1-533-102-249
March 25, 2010, 4:46 pm

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