Canarsie inventor creates a new stroller with lights, speakers, and an alarm

Canarsie inventor wants to pimp your stroller

The Brooklyn Paper
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A Brooklyn entrepreneur is rolling out “Pimp My Ride”-style strollers complete with speakers, flashing headlights, and an alarm system to scare off thieves.

Canarsie-based inventor Bruce Fraizer will retrofit ordinary strollers with fancy features such as iPod docks, global positioning devices, and flashing lights to make transporting tots safer and more fun.

“It entertains the child and uses lights to prevent drivers from injuring mothers,” Fraizer said.

The patented array of aftermarket accessories — which turns an ordinary stroller into the tricked-out Honda of the baby carriage world — includes a sound volume remote control, cup holders, and LED lights.

Fraizer, who doesn’t have kids, said he recently collided with a mom on a sidewalk at night, causing the child to tumble out of the stroller.

After he got home, the idea struck him like a ten ton diaper bag: if cars and bikes have lights, so should strollers, he said.

His believes his creation could be a solution when it hits the shelves this winter for roughly $250.

It also could be a hit in kid-centric Park Slope— if moms and dads decide to hang up the baby bjorns and brush off the inevitable stroller jokes.

“It’s a valuable infant accessory,” he said. “It could prevent a tragedy!”

Reach reporter Natalie O'Neill at or by calling her at (718) 260-4505.
Updated 5:35 pm, July 9, 2018
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Reasonable discourse

Jim from Park slope says:
I have no children and think this is a great idea. I wish the best for this guy.
Sept. 27, 2012, 8:15 pm
JJ from Lefferts says:
Lights and reflective safety tape for crossing the treacherous streets of Brooklyn are good ideas. Most strollers are made of black or gray canvas and I understand why, because it doesn't show dirt, but it is not safe to choose those colors the way cars speed and run red lights and turn into crosswalks full of pedestrians. I always bought the most obnoxiously bright color strollers I could find.
Aug. 9, 2014, 8:14 am

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