Supermarket smackdown! Whole Foods vs. Fairway vs. Pathmark

for The Brooklyn Paper
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It is biodynamic kale at 20 paces!

The long-awaited Whole Foods Market in Gowanus is finally open, but some residents say the multi-billion dollar fancy-food empire will poach organic granola-munching customers away from locally-grown neighborhood stores. Yet for all its roof-top bars and ramen stands, is Whole Foods really better? We cycled down with some canvas bags to see how it stacks up against nearby outlets of Fairway Market and Pathmark in the areas that really matter (to Brooklyn yupsters).

Whole Food Market [214 Third Street at Third Avenue in Gowanus, (718) 907–3622,]; Fairway Market [500 Van Brunt St. near Reed Street in Red Hook, (718) 254–0923,]; Pathmark [1-37 12th St. at Hamilton Place in Gowanus, (718) 788–5100,].

Updated 10:16 pm, July 9, 2018
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Reasonable discourse

Jim from Carroll Gardens says:
You're comparing these stores based on the kind of pricing hipsters (whatever they heck they are) look for when purchasing kale, yogurt, quinoa (whatever the heck that is), kombucha (whatever the heck that is), beers recommended by staff, and the number of available hummus flavors?

Jan. 2, 2014, 1:42 pm
Don't Know Jim from Don't Live in Carroll Gardens says:
Still, I think Jim nailed it, although I am sure the editors knew they were trolling. What's the price of Cheerios?
Jan. 2, 2014, 3:08 pm
Jim from Carroll Gardens says:
To 'Don't Know Jim from Don't Live in Carroll Gardens' -

I don't recall the price of Cheerios at WFs but it's in the ballpark with the surrounding neighborhood stores, e.g., Gourmet Market, Union Market, etc. The mere fact that WFs has Cheerios made their stock go up with me.

Alas it's the little things I look for in a food market: convenience ( We live just up the street), a clean environment, helpful employees (Oops sorry, I mean staff members.), abundant well-stocked tasty produce, a variety of meat, different breads that they will actually cut in half rather than make you buy the entire thing, poultry, and fish.

Now if they would just sell Cokes (the Coca-Cola kind) I'd really be happy.
Jan. 2, 2014, 6:22 pm
Jay from NYC says:
This is NOT helpful BP
Jan. 2, 2014, 9:08 pm
Chicken Underwear from Park Slope says:
But WholePaycheck has an outdoor water fountain that will work all winter.
Jan. 3, 2014, 9:48 am
Aileen Harry from East Flatbush says:
Hello, I recently learned that the Pathmak on Albany Ave and Farragut Ave is moving. Do we know if its being replaced with another grocery store?

Please let me know.
Feb. 26, 2015, 4:33 pm

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