Sections

Check, please: Dizzy’s Fifth Avenue diner closing in order to fund Ninth Street flagship

So long: Dizzy’s on Fifth Avenue is shuttering on Sunday, when it will offer patrons of its popular brunch free mimosas and Proseco in one last hurrah.
Brooklyn Paper
Share on TwitterTweet
Share on Facebook
Subscribe

Don’t miss our updates:

Talk about trimming the fat.

The owner of popular Slope brunch spot Dizzy’s is shuttering the diner’s Fifth Avenue location so he can pump money into it’s like-named elder sister on Ninth Street.

“Yeah Fifth Avenue is closing, but who cares, because Ninth Street is going to blow you away,” said proprietor Matheo Pisciotta.

The diner on Fifth Avenue between President and Carroll Streets will close Sunday, after just five years in the neighborhood. It quickly became a beloved brunch destination following its 2012 opening, a reputation Pisciotta will honor on its last day in business by treating patrons to bottomless free mimosas and Prosecco in a final grand hurrah.

The restaurateur had high hopes for the location, which he thought would be the first of many offshoots across the borough, but stiff regulations and costly health department inspections limited its profitability, he said.

“I can go on a rant about how difficult it is to run a small business in this town,” Pisciotta said. “The city does not make it easy.”

But the owner also worried that the Fifth Avenue outpost was siphoning business from Dizzy’s Ninth Street flagship, which opened in 1997 between Eighth Avenue and Prospect Park West and benefits from a healthy commuter clientele that uses the nearby Seventh Avenue subway station.

“On Ninth Street, the F train is right at our front door,” he said. “We’ll do 10 times as much business in bagels, coffee, Danish pastries, and egg sandwiches than we do here.”

Pisciotta will take the money he’s saving by closing shop on Fifth Avenue and invest it into the Ninth Street location, refurbishing the restaurant and stocking its pantry with all the freshest holistic, locally sourced ingredients that the nabe’s increasingly bougie patrons demand.

“The quality of products, service, and aesthetics will go up 10 notches,” he said. “People will get farm-raised, grass-fed, antibiotic-free burgers, and chickens from the lady’s back yard down the street.”

Reach reporter Colin Mixson at cmixson@cnglocal.com or by calling (718) 260-4505.
Posted 10:00 am, August 11, 2017
Today’s news:
Share on TwitterTweet
Share on Facebook
Subscribe

Don’t miss our updates:

Reasonable discourse

Humpington Pooter says:
Excuse me ?!? I was a regular here ! Every Tuesday I went for a sweet coffee and a slice of their famous southern sugar pie. Why do I have to find out about this in the "newspaper ??!!? Could one of them have told me - or are they just RUDE ?!!
Aug. 11, 2017, 10:13 am
Inspector de Blasio from City Hall says:
Ok, we hear all the time from closing restaurants that the city made their life difficult. But how do all the places that stay open forever keep going? Like Al Di La, Stone Park Cafe, Bonnie's Grill, Blue Ribbon, La Villa, etc.? Maybe they're just better managed.
Aug. 11, 2017, 12:18 pm
Toots McGee from Park Slope says:
I blame Trump.
Aug. 13, 2017, 8:27 pm
Morris from Mill Basin says:
They were there all of five years. Gee.
Aug. 16, 2017, 6:04 pm

Enter your comment below

By submitting this comment, you agree to the following terms:

You agree that you, and not BrooklynPaper.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to BrooklynPaper.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.

First name
Last name
Your neighborhood
Email address
Daytime phone

Your letter must be signed and include all of the information requested above. (Only your name and neighborhood are published with the letter.) Letters should be as brief as possible; while they may discuss any topic of interest to our readers, priority will be given to letters that relate to stories covered by The Brooklyn Paper.

Letters will be edited at the sole discretion of the editor, may be published in whole or part in any media, and upon publication become the property of The Brooklyn Paper. The earlier in the week you send your letter, the better.

Don’t miss out!

Stay in touch with the stories people are talking about in your neighborhood:

Optional: Help us tailor our newsletters to you!