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Ginger sale: Spicy liqueur distillery opens Industry City tasting room

They got spirits: The new tasting room in Industry City sells its own Ginger Liqueur and 159 other New York state-made spirits.
Brooklyn Paper
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Sunset Park’s liquor scene has gotten Intense.

A new liquor tasting room officially opened in Industry City last weekend. Barrow’s Intense Ginger Liqueur Tasting Room has been quietly pouring cocktails and offering samples for the last six months, but the opening party on May 2 has allowed them to really spice things up, said the company’s founder.

“We believe in not doing it fast, but doing it right,” said Josh Morton, who started making the spicy yellow spirit in his Manhattan apartment before moving to Industry City in 2013.

The newly opened tasting room menu includes nine cocktails, each of which showcases Morton’s signature spicy liquid. Prices range from $8–$14, including an Intense Old Fashioned, a brain-freezing Frozen Intense Mule, and a creamy drink called If you like Ginger Coladas.

Customers can buy bottles of the Intense Ginger Liqueur at the bar — and bottles of any other liquor in the place, said Morton.

“We have 160 New York spirits, and you can sample any bottle and buy it right here,” he said. “We’re halfway between a bar and a liquor store.”

All of the spirits served in the Tasting Room are made from grains grown in New York state — which means no rum or tequila, since the Empire State does not support sugar cane or agave plants.

The Tasting Room also offers a wide variety of tasting flights, so you can sip your way through all nine Empire Rye whiskeys, or sample five different varieties of gins — flights are available in “beginner” and “advanced” versions. The samplers can help people to discover new spirits, saod Morton.

“You’re drinking, and it’s fun, and you’re also learning about what you’re drinking,” he said.

Barrow’s versatile liqueur also appears in a few dessert items, including a ginger ice cream from Blue Marble, and ginger-stuffed truffles from Li-Lac Chocolates — both companies located in Industry City. The ginger maven also has plans to team up with other distilleries and food producers, he said.

“Our stuff works with everything, so we’re very collaborat­ive,” said Morton.

The distillery has been producing its ginger product in Industry City since 2013, but recently moved to a ground floor spot in the complex’s Building 6, which also houses Big Alice Brewing’s Barrel Room and sake producer Brooklyn Kura.

Barrow’s Intense Ginger Liqueur Tasting Room (86 34th St. between Second and Third avenues in Industry City, www.barrowsintense.com). Open Mon–Wed, noon–6 p.m.; Thu, noon–7 p.m.; Fri, noon–9 p.m.; Sat, noon–8 p.m.; Sun, noon–7 p.m.

Reach arts editor Bill Roundy at broundy@cnglocal.com or by calling (718) 260–4507.
Posted 12:00 am, May 10, 2019
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Reasonable discourse

Uprose from Sunset Park says:
This could lead to white people having fun at Industry City. We oppose this. What we need in that space is indigenous production of climate change barriers. Whoever says that the space at Industry City is not suitable to the needs of modern large scale manufacturers is a bigot, racist, fascist, capitalist running dog.
May 10, 8:13 am
LaQwerty Jones from Pink Houses says:
once we get finished pulling down all the statues dedicated to the white devil then we will go after the liquor industry which has kept the people of color down. Shout out to Mark Zuckerberg for continuing to ban the free speech of conservatives! Anything they say will get labeled hate speech, get used to it beyotches! Next up: free health care for all illegals! Wassup AOC! Yo
May 10, 10:27 am
um... from See above says:
someone forgot to take their pills today
May 13, 1 pm
Alex from Sunset Park says:
My family lives in Sunset Park and love heading to Industry City on the weekends!! Look forward to trying out this place
May 14, 12:20 pm

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