Take me out to the yada yada: ‘Seinfeld Night’ and other promotions from the Brooklyn Cyclones

Full-body dry heave: Contestants will take to the field for this year’s Elaine Dance-Off at MCU Park’s Seinfeld Night on July 13.
Photo by Steve Solomonson

They’ve turned a show about nothing into something special!

Brooklyn’s beloved minor league baseball team will shed its usual name this Saturday for one of its biggest annual events: “Seinfeld Night!” The Brooklyn Cyclones will become the Brooklyn Marble Rye for the evening, wearing limited-edition jerseys and caps for the night — not that there’s anything wrong with that.

This year is the 30th anniversary of the sitcom, which started in 1989 as “The Seinfeld Chronicles,” and the ’clones have gone all out for this night. The stadium will be renamed “Kramerica Industries Ballpark” for the evening, every fan attending the game will get a “Fusilli Jerry” figure, and actors Tim DeKay, who played “Bizarro Jerry,” and Matt McCoy, who advised “Serenity now, insanity later” as Lloyd Braun, will be in the audience. Sadly, meet-and-greet sessions are already sold out.

Fans who want to join the fun will also have plenty of opportunities! In addition to the annual, horrible-to-watch “Elaine Dance Contest,” the party on July 13 will feature the between-inning contests “ ‘Can’t Spare a Square’ Toilet Paper Race,” a “Marble Rye Toss,” yada yada, and a muffin top–eating contest.

The team started celebrating “Seinfeld Night” five years ago to celebrate the 25th anniversary of the show, and it became an immediate sensation. The geniuses at MCU Park have many other promotions for the rest of the season, with almost every night offering something special for fans. Here are some of our favorites:

July 14, Marvel Superhero Night: Spider-Man may hail from Queens, but the sometimes-cloned hero is a ‘clones supporter! The first 2,000 fans will get a Spidey bobblehead, and kids dressed as heroes can take the field during the National Anthem.

July 25, Christmas in July: Cool off with an extra winter holiday in July — and pick up an ornament of the Parachute Jump that you can hang on the tree (first 2,000 fans only).

Aug. 10, Mo Willems Day: The Cyclones celebrate the children’s book author from Park Slope, who wrote “Knuffle Bunny” — whose title character recently got a bronze statue at the Park Slope Library — and “Don’t Let the Pigeon Drive the Bus.” Early visitors can score a baseball hat in the shape of a pigeon.

Aug. 17, Star Wars Night: This game is sure to be out of this world! Costumed characters will roam the stands, Jedi will train on the field, and the first 2,000 fans can get a Hyperspace Jersey.

Aug. 31, “Parks and Recreation” Night: This might be the next “Seinfeld Night” for fans of the more recent sitcom! Events have not yet been announced, but the show’s newscaster Perd Hapley (actor Jay Jackson) will be there!

All games at MCU Park (1904 Surf Ave. at W. 17th Street in Coney Island, (718) 372–5596, www.brooklyncyclones.com). $5–$20.

Reach arts editor Bill Roundy at broundy@cnglocal.com or by calling (718) 260–4507.

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