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Closeouts: the Good, the Bad and the Terrible!

Here are
a few tips on how to save money and not get burned when you are buying
wine!

There are times when our suppliers come to me with offers that are almost
too good to be true. There just isn’t enough room in their warehouse,
and a few containers of wine are coming in. They have to move the current
stock out, and are willing to sell a big “drop” for a bargain
price. The current vintage is in, and they still have a good amount of
the last one and, while it may be drinking better than the “new”
one, they will offer it to me cheaply if I take everything that they have
left. They bought too much of a wine that just isn’t selling, for
whatever reason, and are willing to recoup their cost, just to get out
from under it. I’ll taste the wines (I’m still amazed that there
are so many liquor shops whose owners don’t taste before they buy!
Can you imagine buying a jacket without trying it on?) and, if the deal
is really worth it, I’ll take the wine in and pass the savings along
to my customers at Red White & Bubbly. I’ve got fifty cases on
hand that I want to sell quickly, and the best way to do that is to sell
it at a bargain price. Since my customers know from experience that these
are delicious wines and really are being sold at a big discount, they
tend to sell out quickly!

Some of the bigger retail shops, especially in Manhattan, buy these deals
too, but put the wines out for their full price. I can’t tell you
how many times I’ve heard “so-and-so has this same wine for
$6 more than you’re selling it for.” Come on now! Can’t
they make a fair profit and still give their loyal customers a break,
too? I know that I can, and I do! Perhaps that’s the difference between
business and greed.

A few of the biggest wholesalers offer what they call closeouts every
month, and these are the ones I avoid. These are often wines that have
been standing around in their warehouses so long that they’ve gone
bad. Old, spoiled wine, no matter how cheap, is never a bargain! I’ve
seen these offerings: three year old Beaujolais Nouveau for 50 cents a
bottle… the lists go on and on, filled with bad wines. Shops that know
little about wine buy this plonk up, sell it cheaply and think they’re
making money. My theory is if someone buys a bottle like this, why would
they ever trust you with another purchase?

There are three Closeouts that I have in Red White & Bubbly right
now that I’d like to tell you about. These are terrific wines, perfect
for drinking this time of year, which you can buy at a considerable savings!

Monarchia, Pinot Grigio $9.95. We sold cases and cases of this
wine for $14, and in Manhattan it sold for even more. This is a classic
Pinot Grigio: nicely aromatic without being heavy or “perfumey”,
smooth and slightly rich on the tongue with subtle flavors of pears, apples
and peaches. This wine is a pleasure to drink by itself, or with almost
any dish that calls for white wine. Springtime is here, and the weather
is just right for sipping a white wine like this. Buy it now: there’s
not much left at this price, and there’s not a better Pinot Grigio
deal in town!

Michel Fonne, Pinot Blanc, Cuvée René Barth $11.95.
Our good friend Daniel Johnnes brought this wine to us, and we bought
enough to bring the price way, way down! You can find it selling in Manhattan
for $19, and you can enjoy it by the glass at some well-known, wonderful
restaurants, but the smart money says to buy it here at Red White &
Bubbly at this bargain price! Rich and smooth in the mouth, this delicious
wine has remarkable balance, soft fresh fruit flavors, bright, crisp acidity
and a long, lingering finish. This “goes with anything” white
will do just that, and do it very, very well!

Dom. De la Haute Borne, Vouvray, Sec $12.95. Terrific wine, Closeout
price! Vouvay, one of the great white wines from the Loire Valley, is
a perfect springtime sipper, but this one is so much more “serious”
than just that! Currently poured by the glass at some of the city’s
most prestigious restaurants, this 100% Organic white has captivating,
wonderful hints of cardamom, quince, acacia and honey on the nose. Richer
than most Vouvrays, with flavors of ripe peach, Golden Delicious apple,
citrus and minerals, this is the wine I’m drinking right now!