Finally! Designer creates kidswear inspired by the Park Slope Food Co-op

Egg on your face: Oeuf’s Foodilicious collection includes egg berets and other outfits inspired by the Park Slope Food Co-op.
Photo by Katrina Tang for Oeuf

This lady wants kids to play in their food — their organic, sustainable, locally-sourced food.

A Park Slope clothing designer has created a line of children’s knitwear inspired by the produce aisles at the neighborhood’s iconic grocery co-op where she gathers her own fruits and veggies.

Sloper Sophie Demenge of earthy Gowanus kidswear company Oeuf was surveying the Park Slope Food Co-op’s healthy spread on one of her regular outings to the market, when she was struck with the idea to knit the organic goods into sweaters and hats for tots, according to a spokesperson.

“She really loves the food co-op,” said Oeuf spokeswoman Rachel Wepler. “She was at the co-op and thought, ‘We should do a whole collection on food.’ ”

The collection, called Foodilicious, serves up a cuddly buffet of egg berets ($70), eggplant pants ($104), carrot hats ($60), asparagus scarves ($100), and sweaters emblazoned with the word “kale” ($110), many hand-knitted with wool shorn from baby alpacas, according to the company.

Veggie might: Park Slope designer Sophie Demenge, who runs Oeuf with her husband Michael Ryan, was so inspired by the piles of produce at the Park Slope Food Co-op that she wove it into a line of kidswear.
Photo by Katrina Tang for Oeuf

Some co-op members find the fair-trade foodie duds a little unappetizing, claiming they push the quirk-factor too far.

“I wouldn’t dress my kids in that,” said Parker Lutz, who has a 3-year-old and 6-year-old. “The egg hat is cute — but it’s a little too cute.”

But others are delighted by the collection — one co-op shopper said she would happily plop the sunny-side-up cap on her 1-year-old’s head.

“My husband would probably kill me, but I would,” said Ella Brians.

Reach reporter Allegra Hobbs at ahobbs@cnglocal.com or by calling (718) 260–8312.
Carrot top: Hats mimicking edible goods are paired with knitted sweaters and onesies in the designer’s co-op-inspired collection.
Photo by Katrina Tang for Oeuf

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