These apartments are priced to move — literally.
In an attempt to kick condo sales at One Brooklyn Bridge Park into high gear, the developers behind the Furman Street conversion rolled out a new promotion this week that will give a free Audi sedan to anyone who buys an apartment that costs more than $2 million.
Alongside the 2009 A4, the deal, which was first spotted by Curbed, also promises buyers who sign qualifying contracts before Sept. 30 something much more valuable: a free parking space.
“It’s a differentiator for the Brooklyn Heights market,” said Ian Levine, a spokesman for the developer behind the conversion of the former Jehovah’s Witness printing plant.
”You are in one of the most beautiful and historic neighborhoods in Brooklyn where parking is a scarcity. Now you get to enjoy the benefit of a car and a parking space, so you don’t have to worry about finding a spot.”
The German-made sedans retail for more than $30,000, while parking spaces in the building — which is located at the foot of the planned Brooklyn Bridge Park — sell for about $140,000, Levine noted.
This isn’t the first incentive to draw new residents to the building, which remains two-thirds vacant.
The developers have issued several rounds of price cuts and even converted some condo units to rentals in the building, where residents collectively contribute $3 million per year in lieu of taxes for upkeep of Brooklyn Bridge Park.
Legendary real-estate broker Chris Havens doubts that the cars will actually cement any deals — but they could bring the 449-unit building some much-needed attention.
“The odds are not that great that the cars will make a difference, but they could get people to pay attention,” he said. “It might get people in the door. And once they are in there and they see the view, they see the building, they see the amenities, maybe they’ll see something they like.”
©2009 Community News Group
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