‘Spring Fling’ with virtual egg hunt comes to Atlantic Avenue

Show off your best Easter bonnet at the Spring Fling on Atlantic Avenue on April 3.
Atlantic Avenue Local Development Corporation

A family-friendly “Spring Fling” will take over Atlantic Avenue from Fourth Avenue to the waterfront Saturday afternoon, offering pent-up Brooklynites a chance to go on scavenger egg hunts and win prizes, according to the event’s organizer.

“We wanted to get people out and have a good time, encourage people to mask up and have a day out in a safe way,” said Howard Kolins, the head of the Atlantic Avenue Local Development Corporation.

The nonprofit advocacy group, which prior to the pandemic organized the beloved Atlantic Antic annual street fair, decided to debut the Spring Fling to give residents a chance to support the area’s vibrant enterprises while staying safe amid COVID-19.

The event will have a no-touch virtual Easter egg scavenger hunt, where young and old can scan QR codes on one of the more than 40 participating businesses along the thoroughfare that will direct them to fun riddles.

You can also show off your or your fluffy friend’s finest Easter bonnet or mask at several floral selfie stations where you can take photos and post them on social media with the hashtag #atlanticavespringfling for a chance to win prizes worth $100, which can range from a local dance class to chocolate treats from beloved area grocer Sahadi’s.

Post pictures of yourself or your pet at selfie stations for a chance to win $100 in goodies.Atlantic Avenue Local Development Corporation

For those without phones there will be informational handouts at booths at the intersections of Court Street, Smith Street, and Third Avenue, according to Kolins.

The Development Corporation has worked to support Atlantic Avenue businesses with recent events as annual staples such as the Antic had to be put on hold due to the coronavirus.

In October the organization joined forces with Arts Gowanus and the local Business Improvement District to host the ArtWalk, exhibiting more than 100 borough artists’ works in 65 forefront windows or inside shops, luring cooped-up Kings Countians back to the avenue.

The group plans to bring back the Antic this October, but may continue hosting the Spring Fling and the ArtWalk, according to Kolins.

“We can either refine it or establish it as a new event, as an annual basis hopefully,” he said.

“Spring Fling on Atlantic Ave” [Atlantic Avenue, between Fourth Avenue and the waterfront, www.atlanticave.org, (718) 875-8993]. April 3 noon-5 pm. Free.