Vice prepares for big move from Williamsburg to Brooklyn Navy Yard

Vice’s main office at 289 Kent Ave. in Williamsburg.

Hipster lifestyle brand Vice is leaving its longtime home of Williamsburg.

The company plans to take “four or five floors” at Dock 72, the glassy, stepped structure at the Brooklyn Navy Yard, according to a story in The Real Deal.

News of the move arrived on the same day that Vice has announced mass layoffs, according to various former employees on Twitter. 

The 16-story, 675,000 square-foot Dock 72 building was designed by S9 Architecture to fit on a slim peninsula that juts into Wallabout Bay. The design was partly inspired by a boat hull.

In the works since 2015, the building, a joint venture between Boston Properties and Rudin Management in collaboration with WeWork, opened in 2019.

Dock 72 in 2019.Photo by Susan De Vries

A ferry stop now sits right next to Dock 72, making it easier to travel from different parts of both Manhattan and Brooklyn to the isolated Navy Yard, which is at least six blocks from the nearest subway station.

Vice plans to depart their various Williamsburg locations, including their main office at 289 Kent Ave. (the former home of performance venue Glasslands, which Vice took over in 2014) and additional office space at 99 North 10th St., as well as space at 55 Washington St. in Dumbo that is occupied by the company’s creative agency.

Is this the sign of a bigger movement of companies away from Williamsburg?

This story first appeared on Brownstoner.